Master Meta Ads, Google Ads & Generative AI
Dominate paid acquisition across the world's two largest ad ecosystems—Meta (Facebook & Instagram) and Google Ads (Search, Performance Max & YouTube)—supercharged with ChatGPT, Claude, Midjourney, and server-side tracking.
- Meta Advantage+ Suite: Build scalable shopping campaigns, custom retargeting, and DCT dynamic creative testing.
- Google Search & Performance Max: Capture high-intent buyers on Google Search, YouTube In-Stream, and Display.
- AI Copy & Midjourney Creatives: Prompt ChatGPT & Claude for high-converting direct-response hooks and studio visuals.
- GTM & Server-Side CAPI: Eliminate iOS tracking losses using Google Tag Manager, Enhanced Conversions, and GA4.
The Complete Dual-Engine Paid Growth System
Master both sides of digital advertising: generate massive demand through Meta social ads and capture ready-to-buy intent through Google search.
Meta Ads & Advantage+ Scaling
Engineer high-ROAS Facebook & Instagram campaigns using Advantage+ Shopping (ASC+), DCT testing, broad targeting, and custom lookalikes.
Google Search & Intent Capture
Target buyers actively searching for solutions. Master keyword match types, negative lists, high Quality Score ads, and target CPA bidding.
Google Performance Max (PMax)
Harness Google's automated machine learning to deliver ads across Search, YouTube, Gmail, Maps, and Display from a single asset group.
Generative AI Copy & Visuals
Use ChatGPT 4o and Claude 3.5 to write direct-response copy, headlines, and RSAs, while generating studio ad assets with Midjourney.
GTM, Meta CAPI & Enhanced Tracking
Bypass browser tracking losses with Google Tag Manager, Meta Conversions API (CAPI), Google Enhanced Conversions, and GA4 attribution.
High-Ticket Media Buyer Retainers
Package cross-channel media buying services into $1,000–$2,500/month recurring agency retainers on Upwork, Fiverr, and LinkedIn.
Your 12-Week Dual-Ad Engine Roadmap
Progress from direct-response copywriting and AI asset generation to advanced Meta scaling, Google Search & PMax campaigns, and server-side tracking.
Ad Ecosystem Foundations (Meta vs. Google)
- Demand generation (Meta) vs. Demand capture (Google)
- Customer journey funnels: Cold prospecting to purchase
- Setting up Meta Business Portfolio & Google Ads accounts
- Payment setups, ad policy compliance & ban avoidance
AI Copywriting & Persona Engineering
- ChatGPT 4o & Claude 3.5 direct-response prompt formulas
- Crafting PAS, AIDA, and hook-story-offer ad copy
- Writing 15 Google Responsive Search Ad (RSA) headlines
- Competitor ad intelligence using Meta & Google Ad Libraries
Midjourney & High-CTR Ad Creatives
- Midjourney v6 product photorealism prompt mastery
- Creating 1:1, 9:16, and 1.91:1 responsive multi-format ads
- Canva AI for batch banner production & typography design
- Ad testing frameworks: Visual hooks, angles, and contrast
Meta Campaign Architecture & DCT Testing
- Campaign structures: Sales, Leads & Engagement
- Dynamic Creative Testing (DCT) for winning angles
- Placement optimization: Feeds, Stories, Reels & Search
- CBO (Advantage Campaign Budget) vs. ABO setups
Audience Targeting & Retargeting Funnels
- Broad algorithmic targeting vs. interest stacking in 2026
- Custom audiences: Website visitors, customer lists, video views
- Lookalike audiences (1% to 5%) and audience exclusions
- Building full-funnel multi-stage retargeting systems
Advantage+ Shopping & Horizontal Scaling
- Setting up Meta Advantage+ Shopping Campaigns (ASC+)
- Vertical budget scaling without resetting the learning phase
- Horizontal scaling: Audience duplication & creative iteration
- Calculating blended ROAS, CPA, and Marketing Efficiency Ratio (MER)
Google High-Intent Search Ads
- Keyword research with Google Keyword Planner
- Exact match, phrase match, and negative keyword lists
- Quality Score optimization (CTR, ad relevance, landing page)
- Ad assets: Sitelinks, callouts, call, and structured snippets
Google Performance Max (PMax) Campaigns
- PMax architecture: Multi-channel machine learning campaigns
- Creating comprehensive asset groups (headlines, descriptions, visuals)
- Configuring custom audience signals & search themes
- Product feed integration via Google Merchant Center
YouTube Ads & Smart Bidding Strategies
- YouTube in-stream skippable & in-feed video ad formats
- Smart Bidding strategies: Maximize Conversions, tCPA, tROAS
- Budget pacing and negative placement exclusions
- Cross-network retargeting from Meta to Google Search
Google Tag Manager, CAPI & Tracking
- Google Tag Manager (GTM) container & trigger setup
- Meta Pixel & server-side Conversions API (CAPI) deduplication
- Google Ads Conversion Tracking with Enhanced Conversions
- Recovering 100% of iOS and ad-blocker dropped conversions
GA4 Attribution & Looker Dashboards
- Google Analytics 4 (GA4) cross-channel conversion paths
- Data-driven attribution vs. first/last-click models
- Building automated live Looker Studio client dashboards
- Conducting a full 30-point performance audit of existing accounts
Freelance Retainers & Agency Scaling
- Setting up high-ticket Upwork/Fiverr media buyer gigs
- Pitching clients with video ad audits to close $1,500/mo retainers
- Client onboarding forms, contracts & performance billing
- Final capstone defense & Zeawan Certificate awarding
4 Real Ad Campaigns You Will Deliver
Graduate with a tangible portfolio of live advertising setups, creative assets, and performance audits that prove your ability to drive revenue.
Meta Advantage+ Scaling Engine
Design a complete Facebook & Instagram shopping funnel with Advantage+ Shopping, DCT dynamic creative testing, and broad targeting strategies.
Google High-Intent Search Campaign
Build a high-intent Google Search campaign with tightly themed ad groups, Quality Score optimization, negative lists, and automated Smart Bidding.
Google Performance Max (PMax) Suite
Configure an omnichannel Google PMax campaign with complete asset groups, custom audience signals, search themes, and YouTube video integration.
GTM Server-Side CAPI & Dashboard
Implement complete tracking infrastructure using Google Tag Manager, Meta Conversions API (CAPI), Enhanced Conversions, and a Looker Studio reporting dashboard.
Who This Course Is For
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Aspiring Media Buyers: Beginners wanting to master high-paying paid traffic skills across the world's top two ad platforms.
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E-Commerce & Shopify Store Owners: Brand founders who want profitable Meta & Google Ads without wasting budget on inexperienced agencies.
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Freelancers & Digital Marketers: Freelancers aiming to charge $1,000–$2,500/month recurring media buying retainers on Upwork and Fiverr.
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Traditional Marketers: Marketers who want to upgrade their skills with modern AI prompt engineering, Midjourney creatives, and PMax.
Why Learn With Zeawan?
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Real Ad Accounts & Spend Labs: Learn inside live, active agency ad accounts with real spend data rather than theoretical presentations.
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Dual-Network Mastery: Master both demand generation (Meta) and high-intent capture (Google), making you twice as valuable to clients.
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1-on-1 Creative & Campaign Reviews: Receive direct feedback from senior media buyers on your ad hooks, audience targeting, and GTM setup.
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Agency Pitch Blueprint: Access plug-and-play pitch decks, video audit scripts, and retainer contracts to land clients immediately.
Frequently Asked Questions
Get answers regarding course prerequisites, software tools, and career pathways.
Q. Why focus specifically on Meta and Google Ads together?
Meta and Google control over 60% of the entire global digital advertising market. Meta generates demand by showing visual ads to interested users, while Google captures users who are actively searching to buy right now. Mastering both makes you an elite, full-funnel media buyer.
Q. Do I need prior graphic design or coding skills?
No prior technical background is required! We teach you how to use modern Generative AI tools (ChatGPT, Claude, Midjourney, Canva AI) to generate persuasive copy, responsive headlines, and photorealistic product images in minutes.
Q. Will I need my own ad budget during the course?
No mandatory ad spend is required. You will learn using instructor demonstration accounts, live agency client case studies, and can test with nominal budgets ($5–$10) whenever you are ready to launch your own campaigns.
Q. Will I receive a verified certificate upon completion?
Yes! Upon successful completion of your 12-week course and submission of your capstone campaign audits, you will receive an industry-recognized certificate from Zeawan Institute of Technology.
Ready to Master High-ROAS Meta & Google Ads?
Secure your seat today. Get hands-on training, personal mentorship from active media buyers, and launch your agency or freelance career.
Contact Zeawan Institute
Have questions about the course? Contact us for complete syllabus details, class timings, and fee structures.
Institute Campus
Makki Road near Al-Khair Milk shop khiyali shah pur, Gujranwala, Pakistan
Call / WhatsApp
Admissions & Student Helpline:
+92 316 7695961
Email Support
Direct Inquiry Desk:
info@zeawan.pk